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Posted by on May 10, 2015 in Industry News | 0 comments

Marketing Manager Salary in the United States

Do you hold a marketing degree in the United States?  A marketing degree has many salary options. Salary options are as wide as the marketing field itself. In this article Your Worth gives you an idea on marketing manager salary and job outlook.

Marketing Manager Job Description

As defined by the Bureau of Labor Statistics, a marketing manager does the following:

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

There are different skills needed by marketing managers including but not limited to the following: ability to analyse and solve problems, high-level presentation skills,  and excellent written and verbal communication skills.

Marketing Manager Salary

The salary for marketing managers depends on several factors including industry, company size, location of the company, level of education, and years of experience. In a data provided by the Bureau of Labor Statistics, the median annual wage of marketing managers is $123, 220.

The best paid marketing managers in this field earned more than $187, 199 annually while the least paid made less than $64,440. Marketing managers who work in big cities like San Jose, California, New York City, and Williamsport, Pennsylvania have higher salaries compared to those working elsewhere.

In terms of industry, marketing managers tend to earn high if they work in mining, quarrying, and oil and gas extraction, information, professional, scientific, and technical services, company and enterprise management, finance and insurance, and manufacturing.

Marketing Manager Salary Calculator

Are you a marketing manager? You can use our free marketing manager salary calculator. Our salary calculator lets you determine the highest and lowest salaries for this job and how your current salary compares.